Privacy Policy for 7e7771

7e7771 is an internationally licensed online casino and sports betting platform serving Pakistani players. We provide cricket betting, live casino games, slots, and a range of other entertainment services accessible at https://7e7771.app. As part of delivering these services, we necessarily collect and process certain personal data relating to our Players and visitors.

We take our data protection obligations seriously. This Policy has been written in plain English so that every Pakistani player — whether in Karachi, Lahore, Islamabad, Faisalabad, or elsewhere — can clearly understand what happens to their information when they interact with 7e7771.

This Policy should be read alongside the Terms & Conditions and Responsible Gaming page, both of which form part of the overall agreement between you and 7e7771.

For the purposes of applicable data protection law, the Data Controller in respect of personal data collected through the 7e7771 Platform is 7e7771, operating under its international gaming licence. The Data Controller determines the purposes and means of processing personal data collected via the Platform.

Where 7e7771 engages third-party processors — such as licensed payment service providers, KYC verification vendors, or certified game suppliers — those parties process data strictly on 7e7771's behalf and under binding data processing agreements that prohibit any independent use of your data.

If you have any questions about how your data is controlled or processed, please refer to Section 16 (Contact & DPO) of this Policy.

7e7771 collects the following categories of personal data in connection with your use of the Platform:

7e7771 collects personal data through the following means:

• Direct submission: When you register a 7e7771 Account, complete KYC verification, make a deposit or withdrawal request, contact our support team, or submit feedback, you directly provide us with personal data.
• Automated collection: When you browse or interact with the 7e7771 Platform, our servers automatically record technical data including your IP address, device identifiers, browser type, referring URL, pages visited, and session duration. This data is collected via server logs, cookies, and similar technologies (see Section 8).
• Payment processors: When you make a payment via JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, or USDT TRC20, our payment processing partners share transaction confirmation data with 7e7771 for deposit and withdrawal reconciliation purposes.
• KYC verification providers: Where 7e7771 uses a third-party identity verification service to authenticate your CNIC or other documents, that provider returns a verification result and associated identity data to 7e7771.
• Game providers: Certified third-party game suppliers integrated into the 7e7771 Platform may share game session data, including round results and RTP statistics, with 7e7771 for game integrity and dispute resolution purposes.
• Publicly available sources: In the context of fraud prevention or AML checks, 7e7771 may consult publicly available records, sanctions lists, or watchlists maintained by regulatory authorities.

7e7771 uses the personal data we collect for the following purposes:

• Account management: Creating, maintaining, and securing your 7e7771 Account, processing login authentication, and managing Account settings.
• Service delivery: Processing deposits and withdrawals in PKR via your chosen payment method, settling bets and game outcomes, awarding bonuses, and providing access to the full 7e7771 game library including cricket betting and slots.
• KYC and age verification: Verifying your identity and confirming you are at least 21 years of age, as required under 7e7771's licensing obligations. Without this processing, 7e7771 cannot lawfully provide gambling services to you.
• Fraud and AML prevention: Monitoring Account activity for indicators of fraud, money laundering, match-fixing, bonus abuse, or other prohibited conduct as defined in the Terms & Conditions. This includes automated risk-scoring systems that flag unusual transaction or gameplay patterns for human review.
• Responsible gaming: Tracking gameplay activity to support responsible gaming features including deposit limits, session timers, loss limits, and self-exclusion. Where our systems detect patterns consistent with problem gambling behaviour, our responsible gaming team may contact you proactively.
• Customer support: Responding to your support queries, processing complaints, and resolving disputes regarding bets, payments, or Account access.
• Legal compliance: Fulfilling obligations under applicable gaming regulations, AML legislation, tax reporting requirements, and any court orders or regulatory directions.
• Platform improvement: Analysing aggregated, anonymised usage data to improve the 7e7771 Platform's performance, game selection, user interface, and customer experience.
• Marketing communications: Sending you promotional emails, bonus notifications, and news about 7e7771 platform updates — but only where you have explicitly consented to receive such communications. You may withdraw marketing consent at any time via your Account settings or by contacting support.

7e7771 processes personal data on the following legal bases:

• Contractual necessity: Processing your identity, contact, financial, and gameplay data is necessary to perform our contractual obligations to you as set out in the Terms & Conditions. Without this processing, 7e7771 cannot deliver the services you have contracted for.
• Legal obligation: Certain processing — particularly KYC verification, AML monitoring, age verification, and regulatory reporting — is required by law regardless of contractual necessity. 7e7771 has no discretion to forgo this processing.
• Legitimate interests: 7e7771 processes technical data and gameplay analytics on the basis of its legitimate interests in operating a secure, fair, and commercially viable platform. These interests have been balanced against your privacy rights, and we are satisfied they do not override your fundamental right to data protection.
• Consent: Marketing communications and non-essential cookies are processed solely on the basis of your freely given, specific, informed, and unambiguous consent. You may withdraw consent at any time without penalty.

7e7771 does not sell, rent, or trade your personal data to any third party for their own marketing purposes. We share personal data only in the following limited circumstances:

• Payment processors: JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, SadaPay, and USDT TRC20 payment infrastructure providers receive the minimum data necessary to process your transactions. All payment partners are bound by contractual data protection obligations.
• KYC and identity verification providers: Third-party identity verification services process your CNIC and related documents on our behalf to confirm your identity and age. These providers are certified, operate under strict data security standards, and process your data only for the verification purpose.
• Game providers: Certified casino game and sports data suppliers receive session identifiers and game-specific data necessary to deliver game content and settle outcomes. They do not receive your full personal profile.
• Regulatory authorities: 7e7771 will disclose personal data to its licensing authority, financial intelligence units, law enforcement agencies, or courts where required by law, court order, or regulatory direction — without prior notice to the Player where legally required.
• Professional advisors: 7e7771's legal, audit, and compliance advisors may access personal data on a need-to-know basis, subject to professional confidentiality obligations.
• Business transfers: In the event of a merger, acquisition, or sale of substantially all of 7e7771's assets, personal data may be transferred to the acquiring entity, subject to the same protections described in this Policy.

7e7771 uses cookies and similar technologies (including local storage and session tokens) to operate and improve the Platform. The following cookie categories are in use:

• Strictly necessary cookies: These cookies are essential for the Platform to function. They include session authentication tokens, CSRF protection tokens, and load-balancing cookies. These cannot be disabled without preventing core Platform functionality. No consent is required for strictly necessary cookies.
• Functional cookies: These remember your preferences such as language settings, preferred payment method, and display settings. They improve your experience on return visits. We process these on the basis of legitimate interests, though you may disable them via your browser settings.
• Analytical cookies: With your consent, 7e7771 uses anonymised analytical cookies to understand how Players navigate the Platform — including which pages are most visited, where users drop off, and how game categories perform. This data is used exclusively for Platform improvement and is never shared externally in identifiable form.
• Marketing cookies: Only where you have given explicit consent, 7e7771 may use cookies to personalise promotional content shown within the Platform. You may withdraw consent for marketing cookies at any time via the cookie preference centre.

You can manage your cookie preferences at any time through your browser settings. Please note that disabling certain cookies may affect the functionality of the 7e7771 Platform. For full instructions on managing cookies in popular browsers, refer to the help documentation provided by your browser provider.

7e7771 retains personal data for no longer than is necessary for the purposes for which it was collected, subject to overriding legal retention obligations. The following general retention periods apply:

• Account and identity data: Retained for the duration of your Account plus a minimum of five (5) years following Account closure, as required by AML and gaming licensing obligations.
• Financial transaction data: Retained for a minimum of five (5) years from the date of each transaction, in compliance with financial record-keeping requirements.
• Gameplay records: Retained for a minimum of three (3) years from the date of each game session, for dispute resolution and regulatory audit purposes.
• Communications data: Support interactions and complaint records are retained for three (3) years from the date of resolution.
• Marketing preferences: Retained until you withdraw consent or close your Account, and for a further period of two (2) years as evidence of consent status.
• Technical / log data: Server logs and security event records are retained for twelve (12) months, after which they are anonymised or deleted.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised in accordance with 7e7771's data destruction procedures.

7e7771 implements appropriate technical and organisational measures to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include:

• SSL/TLS encryption: All data transmitted between your device and the 7e7771 Platform is encrypted using industry-standard TLS protocols. The padlock icon in your browser confirms an active encrypted connection.
• Data encryption at rest: Sensitive data — including KYC documents and financial records — is encrypted at rest using AES-256 encryption within our secure data infrastructure.
• Access controls: Access to personal data within 7e7771 is restricted to authorised personnel on a strictly need-to-know basis. All staff with access to personal data are subject to confidentiality obligations and receive data protection training.
• Two-factor authentication: 7e7771 strongly recommends enabling two-factor authentication on your Account. 2FA adds a critical additional layer of protection against unauthorised access.
• Penetration testing and security audits: The 7e7771 Platform undergoes regular third-party security assessments to identify and remediate vulnerabilities before they can be exploited.
• Incident response: In the event of a personal data breach that poses a risk to your rights and freedoms, 7e7771 will notify the relevant regulatory authority and, where required, affected Players, within the timeframes prescribed by applicable law.

Subject to applicable law and 7e7771's legitimate interests and legal obligations, you have the following rights in respect of your personal data held by 7e7771:

To exercise any of the above rights, please contact 7e7771 via live chat or by emailing [email protected]. We will respond to all valid requests within thirty (30) days. Complex requests may require an additional thirty (30) days, in which case we will notify you of the extension and the reason for it. We will not charge a fee for exercising your rights unless a request is manifestly unfounded or excessive.

As an internationally licensed platform, 7e7771 operates infrastructure and engages service providers across multiple jurisdictions. Your personal data may therefore be transferred to and processed in countries outside Pakistan. Where such transfers occur, 7e7771 ensures that appropriate safeguards are in place to protect your data to a standard equivalent to that required under applicable data protection law.

Safeguards used by 7e7771 for international transfers include:

• Standard contractual clauses approved by recognised data protection authorities, binding our international processors to data protection standards equivalent to those applicable in the originating jurisdiction.
• Transfers to jurisdictions that have been determined to provide an adequate level of data protection by the relevant regulatory authority.
• Binding corporate rules where applicable within 7e7771's corporate group.

You may request further information about the safeguards applicable to a specific international transfer by contacting 7e7771 support.

The 7e7771 Platform is strictly restricted to individuals who are at least 21 years of age. 7e7771 does not knowingly collect personal data from any person under the age of 21. Age verification via CNIC submission is mandatory before any withdrawal can be processed.

If 7e7771 discovers that personal data has been collected from a person under the age of 21, that Account will be immediately closed, all associated data will be deleted or anonymised in accordance with our retention policy, and any funds will be dealt with in accordance with our Terms & Conditions and applicable law.

If you believe that a person under 21 has registered a 7e7771 Account, please notify us immediately via live chat or at [email protected]. We take underage gambling extremely seriously and will act swiftly on all reports.

The 7e7771 Platform may contain references to third-party services, including integrated game providers and payment processors. While 7e7771 takes care to work only with reputable, licensed partners, we do not control the privacy practices of those third parties and are not responsible for their privacy policies or data handling procedures.

This Privacy Policy applies solely to data processed by 7e7771 in connection with the 7e7771 Platform. If you access any third-party service in connection with your use of 7e7771, we encourage you to review the relevant third party's privacy policy before submitting any personal data to them.

7e7771 reserves the right to update this Privacy Policy at any time. When we make material changes — changes that meaningfully affect how we collect, use, or share your personal data — we will notify registered Players via the email address associated with their 7e7771 Account and/or by displaying a prominent notice on the Platform at least fourteen (14) days before the change takes effect.

Minor updates, such as clarifications of existing practices, corrections of typographical errors, or formatting adjustments that do not alter your substantive privacy rights, may be made without prior notice. The "Effective" date at the top of this Policy will always reflect when the current version came into force.

Your continued use of the 7e7771 Platform after the effective date of any updated Privacy Policy constitutes acceptance of the revised terms. If you do not accept the changes, please stop using the Platform and contact support to close your Account.

If you have any questions, concerns, or requests relating to this Privacy Policy or 7e7771's data processing practices, please contact us through the following channels:

• Live Chat: Available 24/7 directly on the 7e7771 Platform — average response under 3 minutes. This is the fastest way to reach us for urgent privacy matters.
• Support Email: [email protected] — please include "Privacy Request" in the subject line so your message is routed directly to our data protection team.
• Languages: Privacy requests are handled in both English and Urdu by our Pakistan-based support team.

7e7771 has designated a Data Protection Officer (DPO) responsible for overseeing compliance with applicable data protection legislation. The DPO can be reached via the support channels above by marking your communication as "DPO — Confidential". The DPO will respond to all formal data protection inquiries within five (5) business days.